How does Google rank websites?
The long answer is that while we have a good idea of how Google rankings work, we won't ever exactly know how it works. Google is constantly updating its search algorithms to adapt in ever changing website design.
We also know that Google isn't going to fully explain their intellectual property.
Instead we have to take a broad overview of how Google search rankings work and use this knowledge as best we can to work within the system.
So what do we know?
We do know that mobile friendliness, content, popularity, images, links, and many more elements affect the list. However, for someone just starting out, I want you to focus on two items.
On a high level:
1) Website Authority (read Popularity)
2) Content Relevance
Website Authority is a metric uses to determine the trustworthiness of a website.
Websites with the most authority tend to be the well known or long established business. Think Wikipedia, MSN, Yahoo, Facebook, etc.
This is determined by many factors, but a big factor is something called backlinks.
Backlinks are links on other websites that link to your website.
If you can get 1000 other websites to link to your website, then Google sees you as "more popular" than a website with only 3 backlinks.
Note: the source of the backlink is also important. A backlink from MSN to your website is worth more than 1000 backlinks from unknown websites.
The focus of today's article will not be to gain backlinks or Website Authority. While you are just starting your website, I suggest posting a links on Social Media. If there is interest, then I can create a future video or post about sharing your blog posts on other sites who will link back to the original post.
Content Relevance is how closely the content of your website, webpage, or blog post matches the search terms.
This is important especially for new websites or businesses. The closer your content is to the searched words or phrase, the more likely your post will appear higher in the results.