By: Paul | December 28, 2016

Have you ever wondered why some blogs always appear at the top of Google's search results?


Have you also wondered how you can get your blog articles to appear higher in the list?

blog-seo-research
SEO for beginner bloggers

If so, then my hope is this article and corresponding YouTube video can help.


What you'll read today is a beginners guide on how to use Keyword Research and SEO (Search Engine Optimization) to make your blog more visible.  I'll be doing this by showing you a real-world example of how I am using SEO and Keyword placement in one of my own blog posts.


Topics covered:

    • SEO and Keyword Research Terminology
    • Long-tail Keyword Research
    • Website Authority
      • Backlinks
    • Content Relevance
    • Google Keyword Research Tips
    • YouTube Keyword Tips
    • Google AdWords & Google Keyword Research Utility
      • Monthly Search Results
      • Competition
    • Ubersuggest.io keyword research tool
    • and more...


(continued after video)

How does Google rank websites?


The long answer is that while we have a good idea of how Google rankings work, we won't ever exactly know how it works.  Google is constantly updating its search algorithms to adapt in ever changing website design.
We also know that Google isn't going to fully explain their intellectual property.
Instead we have to take a broad overview of how Google search rankings work and use this knowledge as best we can to work within the system.

So what do we know?

We do know that mobile friendliness, content, popularity, images, links, and many more elements affect the list.  However, for someone just starting out, I want you to focus on two items.

On a high level:

1) Website Authority (read Popularity)
2) Content Relevance

Website Authority

Website Authority is a metric uses to determine the trustworthiness of a website.

Websites with the most authority tend to be the well known or long established business.  Think Wikipedia, MSN, Yahoo, Facebook, etc.
This is determined by many factors, but a big factor is something called backlinks.

Backlinks are links on other websites that link to your website.
If you can get 1000 other websites to link to your website, then Google sees you as "more popular" than a website with only 3 backlinks.
Note: the source of the backlink is also important.  A backlink from MSN to your website is worth more than 1000 backlinks from unknown websites.

The focus of today's article will not be to gain backlinks or Website Authority.  While you are just starting your website, I suggest posting a links on Social Media.  If there is interest, then I can create a future video or post about sharing your blog posts on other sites who will link back to the original post.

Content Relevance

Content Relevance is how closely the content of your website, webpage, or blog post matches the search terms.
This is important especially for new websites or businesses.  The closer your content is to the searched words or phrase, the more likely your post will appear higher in the results.

Keywords - an explanation


Keywords - are the search terms typed into a Google search.

An example would be:  "How to buy a car"


The first step in getting your blog posts to rank higher in Google's search results is to determine your keywords.
That is to say, when do you want your blog post to rank highly in a search result?

The best way to answer this question is to put yourself in the mindset of the person asking the question.  In my video, I discuss doing this for a blog post covering the creation of blog images.

My blog post should not appear when people search for "blog images" as I'm not providing a images.
I also don't want the blog post to appear when people search for "blog image copyright laws" as again, my post does not cover this topic.

Put yourself in the reader's position.

If you were going to search for your topic, what would you write in the Google Search?


In the example, I put myself in the position of someone searching out "How to create a blog image" or "blog image creation tools."

Continue thinking of different keywords and refine them to become more specific.  The more specific the search and how you implement them in your blog post, the more likely your post will appear higher in search results.

Keyword Research

From here, the next step is to verify that your keywords are actually being searched.  There is no point in picking a keyword that rarely gets any searches.

I suggest utilizing the following two free services:
In the video above I go over extensively how to use these services, so please open a second monitor and following along.

On a high level, type in some keywords to ubersuggest.io and copy all of the similar keywords it returns.

Take these results and enter them in Google Adwords - Keyword Planner tool.  Look for results with a higher number of web searches with little competition.

Modifying your Content with your Keywords

The last step is to cater your content to match your keywords.

Again, in my example I want my keyword or keyword phrase to be "blog image creation"


In your blog post or static web-page, start inserting these keywords in teh following places:

  1. Website URL
  2. Blog Title
  3. Headings
  4. Content (just avoid sounding spammy by not overusing the keywords)5.
  5. Image Names
  6. Image Alternate Text

Please see the following images for real world example.

seo-keyword-url-title
Blog Title and URL are often overlooked places for keyword placement.



seo-keyword-content-headers
Insert Keywords Naturally in Content and Headers



seo-keyword-image-alternate-text
Save your image with your SEO Keywords


Final Thoughts

I hope this blog post has helped you learn a little bit about the importance of Search Engine Optimization (SEO) and Keyword Research.  Hopefully, with this little bit of knowledge your articles will start rising in search results.


If you have any thoughts or questions, please let me know in the comments below or reach out to me in Social Media or Email.

Category: Website 

Tags: SEO, Keyword Research, Google