Today's video covers how to setup Google Search Console (previously known as Google Webmaster Tools).
Having one (or multiple) webpages that rank highly in Google's search results can drive an immense amount of traffic to your website. Each one of those visitors is potential customer to your business.
Google's Search Console highlights the websites that link back to your website and also (maybe more importantly) shows you which keywords your website ranks highly.
Think of it this way, if you are a bow-tie designer wouldn't it be nice to know which keywords people are typing in search that are bringing them to your site? If 'red bow ties' are your biggest hit, then you can modify your content to further highlight this specific niche.
Lastly, Google Search Console is a fantastic tool to highlight broken links, missing links, and other crawler errors.
With that said, this is an introductory sign-up video. Stay tuned for a future video and blog post covering how to use the service after sign up.
As always, I hope this helps. Any comments or thoughts are always appreciated.